Types of E-commerce Models: Way of Doing Business in the Modern World

The E-Commerce industry is a fast-growing business. This sector is changing its face many times, with the introduction of new products, services, and payment methods.Why Ecommerce is becoming more and more popular?

As online trends tremendously increase in buying and selling of goods and services Via the internet, it is only possible by one simple word E-commerce. It allows you to sell products or services online at a lower price than traditional businesses, and it became easier than ever before because there are many different ways that people can buy things online today: from websites; social media platforms mobile apps.

How can E-commerce expand the business with different types of business models?

As these types of models are the general category of any business model. If you want to start an e-commerce business, you will definitely fall into one of these business models, and it depends on the key idea that you follow for your business- to achieve your target goals, or might be threats while establishing the business.

  1. B2C (Business-to-Consumer)

It is the business model where the business owner sells their goods to directly their respective buyer. Or the buyer can purchase, or buy any goods from any shopper to enhance the look of their -wardrobe without any intermediator.

2. B2B (Business-to-Business)

In this model of selling and buying the goods and services between two business commodities, only one business can sell or purchase, the goods or services of another business.

3. B2B2C (Business-to-Business-to-Consumer)

This model refers to – two businesses combining forces and promoting mutually beneficial products, services, and/or solutions.

For example – when the company used to white label a product of another company, where a company rebrands an item to present it as its own — In this term the customer thoughts, that they are Purchasing a product from the original Brand/company.

4. B2G (Business-to-Government)

Business-to-government (B2G) is an e-commerce model where a business sells its products, to government entities or public administrations.

This model depends on the successful Offering of the bid for government contracts. A government agency will typically put up a request for proposal (RFP) and eCommerce businesses will have to bid on these projects.

5. C2B (Consumer-to-Business)

These models allow the consumer to sell their goods and services to the companies. This model generally focuses on generating value from their customer base by crowdsourcing ideas, soliciting feedback, and more.

6. D2C (Direct-to-Consumer)

This model sells its own product directly to its end customers, without the help of third-party wholesalers or online retailers. Generally, it opposes the third intermediatory between buyer and seller.

7. C2C (Consumer-to-Consumer)

C2C e-commerce businesses, it simply referred to as online marketplaces that connect consumers to exchange, goods and services and typically make their money, by charging transaction or listing fees.


E-commerce has become an integral part of today’s business landscape. When choosing an e-commerce platform, it’s important to know what type of business model, best suits your needs so you can make informed decisions about which platform, would be best suited for your specific business model and with the help of these models how the business reflected the growth.

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