The Reason Behind Marketplace Needing Catalog Management


The Gen next clients ask for quality online experience when we talk about buying a product or hiring an online service. With the advent of businesses becoming more online, it has turned archetypal for sellers to embrace a multichannel selling method and to produce an awe-inspiring client involvement. Nowadays sellers are banking upon catalog management systems to offer a steady practice to the end user. Catalog management is the pillar of all online stores, and sellers cannot bear to ignore it.

What Basically Catalog management means?

Catalog management refers to the strategic procedure of handling eCommerce product catalog to guarantee the excellence of product data across various channels. A structured catalog offers consumers with explanations of diverse products that assist them in creating data-driven purchasing decisions. Handling a store catalog in eCommerce by hand is a time-consuming procedure and includes the pain that the catalog manager as responsible one has to abstract and import data from several bases such as the PDF, hard photocopies, and websites of dissimilar manufacturers.

Trials confronted by sellers in handling multiple Catalogs:

  1. Bring up-to-date SKUs –Updating SKUs on a consistent source is very vital for vendors as they have to continually supplement new features and create alterations to the prevailing information. This product info necessitates to be itemized evenly. Short of an effective catalog management system, it actually becomes challenging for sellers to cope up with their digital shelf.


  1. Targeting numerous channels –Selling on many channels has been a laborious chore for the producers as they confront challenges in simultaneous product listing. Also, diverse channels have dissimilar norms for handling product catalogs. Sellers uploading the similar product detail on dissimilar channels such as Amazon, Snapdeal and Flipkart might result in leaving product listings half-finished. Therefore, it depends on the sellers to choose how proficiently they wish to deal with all the channels and bring quality product particulars that strengthen the involvement of the end consumer.


  1. Supplier Data Supervision –The data offered by suppliers could be inappropriate and inadequate for the onlookers that sellers aim . Typically, the information delivered by suppliers are tailored as per the market trend and the purchasing manners of the target spectators. Suppliers don’t normalize the product data dissimilar to the sellers as they do not vend to the end users straight. So, the sellers are the final preys, as they don’t get much grip due to the partial information that gets posted on the website.


  1. Preserving data consistency –There are great probabilities of generating human miscalculations while handling data. With the enlargement of product catalog, it turns out to be indispensable for sellers to keep informed the information for each and every product and at the same time, sustaining uniformity in data management through channels becomes truly tough. There can be occasions where the product info uploaded by the seller may be imprecise along with spelling errors, missing info and product characteristics. To offer classic customer experience, it turns out to be imperative for the sellers to deliver rich and reliable product descriptions.

Catalog Management System Advantages

Catalog management is undoubtedly a significant feature for sellers on marketplaces. Effective Administration of product catalog on diverse channels makes a smooth process of product sighting which offers buyers with the choice to rapidly discover, sight, compare and resolve on their purchase. Let’s have a gaze at some paybacks of catalog management system:

Uniformity across channels: To augment the experience of the user, it is of supreme importance for vendors to proficiently cope up with eCommerce product catalog. With the aid of an eCommerce catalog management system, handling a great number of SKUs count turns trouble-free. Recovering product info by the suppliers and issuing it on diverse marketplaces according to their norms can be effortlessly done. Completely accredited and precise product info empowers sellers to shape a true omni channel familiarity, which in turn benefits them in netting customer loyalty.

Improved user experience: Providing clients with the fine stand smooth experience is the demand of the hour and is quite needed part to outperform the competition. What consumers cherish around brands is that how fit are they in understanding their needs and how efficiently they can bring results. Catalog management offers sellers with the prospect of uplifting their brand by demonstrating products in the utmost alluring manner which hooks the responsiveness of the user.

Definite business growth: Product catalog management offers sellers the chance to outpace their products, produce more income and get loyal clients. Not only the physical exertion of the sellers lessens, but also the period and price involved in dealing with these products gets bridged. A basic eCommerce catalog management strategy empowers sellers to back a bigger catalog of products that they can deliver to market more swiftly.

If employed competently, catalog management has abundant of paybacks which sellers can only imagine of. With our Catalog Management System (CMS), sellers can handle their catalog and simply list and sell through multiple channels via ready integrations with several global marketplaces and apps.

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