Amazon A+ content is one of the most effective and important ways to increase customer trust, boost conversion rates, and acquire higher ranking on Amazon SERPs (Search Engine Results Pages).
Amazon says that A+ content helps increase the overall sales of a product by 3 – 10% on average.
Benefits Of A+ Content
In order to succeed in the Amazon selling business, you have to take a competitive edge. This is where A+ content plays a huge role.
The main aim of A+ content is to increase your conversion rate and boost your product sales. It gives an edge to persuade your customers into buying your product by providing a better understanding.
It gives sellers an extraordinary chance to distinguish their items from related versions sold by their competitors. Earlier, sellers experienced a big challenge for differentiation because the guidelines from Amazon were limited.
Earlier, sellers experienced a big challenge for differentiation because the guidelines from Amazon were limited.
Just a single, small paragraph did not afford an opportunity to grab the buyers’ attention or converting them. Additionally, there were formatting restrictions, making it extremely hard for sellers to actually show that they have gone an extra mile with their product presentation – a factor that most potential shoppers regard it as a high value.